The work you have to produce every week is the work most likely to drift off-brand — not through carelessness, but because there was no template and someone had to improvise at 4pm.
What we build
- Email and newsletter layouts — a small set that covers what you actually send, rather than one design you fight with every time.
- Social template sets — sized per platform, with the type and safe areas already solved so nobody is nudging a headline at the last minute.
- The rules that come with them. Which template for which purpose, what may be changed, and what must not. A template without that becomes a suggestion.
Designed for whoever has to use it
This is the work where the person operating the file matters more than the file. A template that only works in the hands of a designer has failed at the specific job it exists to do.
So the real question is who produces your weekly output — you, an assistant, a part-time marketer, someone in Canva. That answer decides how much is locked down, how much is left editable, and what the templates are built in. It is worth saying up front rather than discovering later.
Where this fits
Templates are downstream of the identity: they apply a system rather than invent one. If the palette, type and logo are settled, this moves quickly. If they aren’t, templates will quietly become the thing that decides them by accident — which is an argument for doing brand identity first.